We want to see rhinos protected from senseless slaughter; to stop gorillas being killed for trophies; to save tigers from extinction. We back projects which protect and conserve endangered wildlife, and help with human/wildlife conflicts.
The charity was set up in 2003 by Amanda & Guy Marks who run the Fair Trade Travel™ company, Tribes. Founded on award-winning sustainable tourism ethics, the company is a leader in its field.
In 2012 they were joined by Karen Coe who is a director of the successful ‘Travel Photographer of the Year’.